Senior SMM

The role

This is a varied, hands-on role where you will plan, film, edit, and publish social content; update the website and landing pages; support new treatment and practitioner launches; manage Google Ads and digital reporting; and maintain selected marketing settings in Pabau. The role requires flexibility, adaptability, communication, and strong organisational skills.

You will help lead day-to-day delivery of the monthly marketing strategy and approved plan. The role also includes making independent marketing decisions and coordinating with internal and external specialists.

Key responsibilities

• Support the development and delivery of monthly marketing plans, campaigns, offers, and new service launches.
• Plan, film, edit, and publish content for Instagram and TikTok, including Reels, carousels, Stories, and practitioner-led content.
• Manage day-to-day website and landing-page updates, including new treatments, practitioner pages, copy, imagery, prices, and booking links.
• Manage Google Ads activity and use performance data to improve campaigns, landing pages, and lead quality.
• Monitor website and search performance using GA4, Google Tag Manager, Search Console, and Google Business Profile.
• Produce weekly marketing and lead-performance reports and support monthly revenue and campaign reporting.
• Maintain marketing-related information in Pabau, including services, packages, products, forms, and client notifications.
• Coordinate campaign activity with the CRM and email specialist, PR contacts, and other partners.
• Create marketing materials and support partnership and clinic marketing requests.

Essential knowledge and experience

• At least 1-2 years of hands-on digital marketing experience.
• Experience with social-media management, short-form content creation, and copywriting.
• Strong knowledge of Google Ads, GA4, and SEO.
• Strong organisation, administration, and prioritisation skills, with excellent attention to detail.
• A great communicator who can work effectively with practitioners, managers, and external partners.
• An adaptable, proactive, and analytical approach. Relevant sector experience is desirable but not essential.